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Project Overview

This project aimed to address safety risks for individuals, particularly nurses and doctors, traveling late at night or after long shifts. It connected users with nearby individuals for conversations to help them stay alert, while also fostering opportunities to meet new people and friends. To ensure safe driving, the app integrated with navigation tools in a non-intrusive way, allowing seamless access to maps and directions.

To make it more engaging, there was a levelling system implemented, which would increase based on the user’s activity and through completion of daily and weekly goals.

In defining the problem and crafting a solution, nurses and doctors facing safety risks after long shifts were identified as the primary target audience. While the prototype could also assist others driving while fatigued, the needs of this target market shaped the essential features and functionalities of the solution.

Empathising

Empathising with the target audience was essential in defining the problem. By understanding the experiences of nurses and doctors facing safety risks after long shifts, we tailored the prototype’s features to address their specific needs, ensuring a practical and meaningful solution.

Annotated Persona

Ideate

The location and call features to pair drivers with nearby users of this application, were determined during the ideation stage. This was the primary means by which the proposed digital prototype solution would fulfil its intended purpose.

It was during the later stages of the ideation process, that the levelling and game elements were thought of and implemented, to not only increase interactivity; but also as an effective method to further fulfil the solution’s purpose of ensuring wakefulness and attention, from a driver using this product.

Annotated Ideation

Prototype

The prototype showcased a digital solution specifically designed to enhance the safety of doctors and nurses who frequently drive after long shifts and extended work hours. By addressing the risks associated with fatigue during late-night travel, the prototype aimed to provide a practical and impactful tool tailored to their needs.

This solution was presented entirely as a digital proposal, enabling experimentation with potential features and functionalities that would have been challenging or impossible to fully develop within the given timeframe, budget and other constraining resources.